Okyeame Kwame Partners with Multichoice for Earthshot Prize Collaboration

Ghanaian musician Okyeame Kwame has joined forces with the MultiChoice Group to support the Earthshot Prize, a prestigious global environmental initiative aimed at driving positive change. As a passionate advocate for nature and sustainability, Okyeame Kwame is committed to making a significant impact on the environment.

Expressing his enthusiasm for the partnership, Okyeame Kwame highlighted his dedication to preserving the planet. “I live because I breathe and breathe because of this tree,” he stated, emphasizing the vital role trees play in converting carbon dioxide into oxygen, thus sustaining life. This profound connection to nature fuels his efforts to promote environmental awareness and action.

To demonstrate his commitment, Okyeame Kwame has been actively involved in creating eco-friendly products, such as his line of eco-friendly boxer shorts. He also engages with schools and various communities to raise awareness about climate change and the importance of environmental conservation. He encourages the public to share their eco-friendly initiatives and tag him, aiming to amplify the movement towards a sustainable future.

Mr. Nii Amah Dagadu, Head of Corporate Affairs at MultiChoice Ghana, elaborated on the company’s Environmental, Social, and Governance (ESG) strategy. “Our ESG strategy is not about quick fixes; it’s about creating a lasting positive impact,” he said. “We firmly believe in the power of corporate responsibility to drive significant environmental progress, and our support for The Earthshot Prize reflects this. We remain dedicated to supporting the next generation of environmental pioneers and helping them scale their solutions for global impact.”

The Earthshot Prize has garnered remarkable interest from Africa, with a record-breaking 400 entries from the continent. This surge in participation highlights the growing momentum of eco-innovation across Africa. The shortlisted candidates for the 2024 awards will compete for a chance to win a £1-million prize.

In a groundbreaking move, the Earthshot Prize awards ceremony will be held on African soil for the first time. To build momentum and engage with local communities, the Earthshot Prize team will embark on a roadshow across the continent. The tour will include stops in Ghana, Nigeria, and Kenya, where they will inspire environmental action and spotlight the exceptional work of African innovators.

Okyeame Kwame’s partnership with the MultiChoice Group for the Earthshot Prize initiative marks a significant step towards fostering environmental sustainability. By leveraging his influence and passion for nature, he aims to drive positive change and inspire others to join the movement for a sustainable future.

Source: ghmediahub