Ghanaian dancehall artiste Shatta Wale explained that most Ghanaian musicians are doing their best to push their music without help from major international record labels.
He said: “We should know that there are labels that are boosting every artiste in the world professionally, but me, Sarkodie, Stonebwoy, everybody in Ghana hasn’t got that touch of life for us to live like an artiste. But we are trying for ourselves to move from where we are. Let’s take someone like Black Sherif that everybody is talking about, he has a label behind him, and that is why we are seeing his streams and everything like that.”
He also explained how people do not appreciate the effort of the artists.
“…Sarkodie does things himself. Alone. He puts his money into the craft, and people here don’t appreciate it. Stonebwoy does the same. People don’t appreciate.”
Shatta Wale also accused the industry “gatekeepers” of preventing major record labels from helping to structure the Ghanaian industry because people are benefiting from the existing faults in the industry.
He said: “You know how many people have been in Ghana to tell us that they want to structure our industry for us, and the people don’t agree? Labels like Universal records. You know people are using musicians here for business. The people that don’t agree are the people who call themselves “gatekeepers” in the industry. Presenters and some people that call themselves bloggers.”
Shatta Wale is set to release his much-anticipated ‘Gift of God Album’ (GOG) on the 17th of October 2022.