AFRICA BASKETBALL FESTIVAL (ABF) LAUNCHES IN THE UNITED STATES

Organizers of the annual Africa Basketball Festival (ABF) are set to launch the festival in the United States this August, 2024 where they will outline plans to host mini-festivals in multiple cities in the US and a few other countries ahead of the 2025 festival in Ghana. The festival which brings together basketball teams from different countries to compete, showcases fashion brands and musical performances, aims to promote cultural exchange and foster international unity through sports and entertainment.

The Africa Basketball Festival (ABF) is the brainchild of RITE Sports, a Ghanaian sports marketing firm led by Yaw Sakyi Afari, a renowned sports marketer celebrated for changing the basketball narrative in Ghana through various programmes including the national High Schools competition dubbed Sprite Ball Championship, UPAC Basketball Championship for Tertiary institutions and NBA Africa partnered Clinics led by NBA Players. The ABF was held in 2019, 2022 and 2023 featuring basketball teams from Ghana, Nigeria, Togo, Liberia, USA and France as well as runway shows by Ghanaian fashion brands and top music performances by some of the finest artistes from Ghana, Nigeria and Zimbabwe.

“We are thrilled to announce the launch of the Africa Basketball Festival(ABF) in the US this August, 2024 where we will outline the roadshow for the 2025 festival which will kick off in the United States and make stops in a few countries before culminating in the grand finale in Ghana. The launch will bring together sports investors, influencers and enthusiasts, fashion brands and music industry players  The Africa Basketball Festival (ABF) will engage diverse audiences, showcasing the rich and vibrant country traditions through the dynamic blend of basketball, fashion, and music on a global scale”, said Yaw Sakyi Afari.

As the festival prepares to launch in the US, anticipation is high among basketball fans, fashion brands, cultural enthusiasts, and communities across the United States. The Africa Basketball Festival
(ABF) promises to be a celebration of athletic excellence and cultural richness, creating lasting memories and forging new connections. This event will become an annual tradition, continuing to grow and evolve in the years to come.

The 2024 ABF will be held from 24-27 October at University of Ghana Basketball Court in Accra. This year’s festival opens with a Sports, Innovation and Entertainment Summit which aims to explore the intersections of sports, technology, and entertainment, providing a platform for thought leaders, innovators, and industry professionals to discuss trends, share insights, and foster collaborations. It will address key topics such as the impact of technology on sports performance, the role of entertainment in sports marketing, and innovative approaches to fan engagement.

In a world often divided by differences, the Africa Basketball Festival (ABF) stands as a testament to the power of sports and culture to unite people, celebrate diversity, and inspire future generations.

Source: CNR